September 4, 2012
Anyone who has ever walked through the gates at a
Disney Park knows that there is a magical experience waiting to be had
on the other side. All of the telltale signs are there: the sound of
joyful music pipes across the promenade; the smells of popcorn and
cookies waft through the air; and the colorful attraction posters depict
all the wonderful rides and shows created for Guests by the Imagineers.
Poster Art of the Disney Parks is a tribute to those posters, which begin telling the story of each attraction even before Guests have entered the queue area.
Disney attraction posters have been an important means of communication
since Disneyland began displaying them in 1956. Not only are they
eye-catching pieces of artwork that adorn the Parks with flair and
style, they are also displayed to build excitement and disseminate
information about the newest additions to the Disney landscape. When the
first attraction posters made their debut at Disneyland, one such piece
of art proclaimed that Guests could have a “true-life adventure” on the
Jungle Cruise. And in 2012 at Disney California Adventure, a poster
announced the grand opening of Cars Land—the newest thrill-filled
destination at the Disneyland Resort. Both of those posters are
reproduced within this book, along with posters from every decade in
between.
As evidenced by the evolution of the attraction
posters, art styles and design techniques have certainly changed over
the years. These characteristics also differ from continent to
continent. Posters from Tokyo Disneyland, Disneyland Paris, and Hong
Kong Disneyland exhibit the nuances in presentation that give each
Park’s pantheon of posters its signature look. But while artistic
interpretations and color palettes may vary from Park to Park and from
year to year, the spirit of Disney storytelling is a constant that ties
them all together.
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